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Have you ever got surprised when your kids come to you with an absurd idea on how something is made? The idea behind this spot is to give life to their imagination, making funny animated scenes in different styles based on spontaneous kid’s dialogs (Lexi is a seven-year-old from Seattle). We asked her about everything from where she thought Annie's mac and cheese comes from to how it's made. Then, we brought her unvarnished answers to life.

Client: Annie's Homegrown | Agency: MUH·TAY·ZIK  HOF·FER | Commisioned by: The Ebeling Group
Production: Neil Van Harte | Direction and Storyboards: Cadu Macedo | Illustration: Cadu Macedo e Rogério Shareid | Cow animation: Usinanimada | Final Composition: Cadux.com

San Francisco, Los Angeles, São Paulo - 2013

penny popload annies lego

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GrandDuos

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Cadu Macedo. Producer and Director.

vimeo

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Cadux.com Ltda.

São Paulo - Brazil

+55 11 981 110 663

Mail to: cadu@cadux.com

 

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